波司登 Bosideng London Flagship Store
London, United Kingdom
The Bosideng London flagship store occupies a distinctive building on Oxford Street, owned by the brand itself. Bosideng is Asia’s leading down jacket brand, with more than 400 stores.
The flagship concept has been applied to a four-storey, 500 sqm store, showcasing the brand’s different lines of down jackets. The design creates a bright environment that evokes a winter landscape, while the dynamic, adventurous spirit of the brand is conveyed through the extensive use of screens. In the basement, a snow room allows customers to test the performance of the jackets in extreme weather conditions.
Bosideng was created in China in 1976. Celebrating a series of remarkable achievements, Bosideng has established itself as a strong leader in the global market with over 4000 stores in Asia and a flagship in London. A leading brand in down jacket sales in China for 26 consecutive years, the brand has become a favorite across 72 countries, including the United States, France and Italy. A trailblazer in down jackets, Bosideng has led “three revolutions” in the industry. A favorite brand of down jackets across 72 countries including the United States, France and Italy worn by over 200 million people around the globe.
Project overview
| Client | Bosideng |
|---|---|
| Category | Sportswear Retail |
| Where | London, United Kingdom |
| What | Bosideng Flagship Store, London |
| When | 2020 | 2022 |
| Surface | 500 sqm |
| Status | Completed |
Activities carried out by CSA
- Design development
- Artistic direction
- Project Management