波司登 Bosideng Worldwide Concept
Worldwide Concept
The new Bosideng store concept has been conceived to promote the brand’s image together with the theme of discovery.
The store has been designed as a neutral yet refined space that speaks of technology and the opportunities for discovery it offers. The different commercial areas have been expressed through variations on the same design principles and materials. Bright ceilings evoke the open sky, while the façade has been designed to resemble the fabric of a down jacket, through a textile architecture made of pneumatic cushions.
Bosideng was created in China in 1976. Celebrating a series of remarkable achievements, Bosideng has established itself as a strong leader in the global market with over 4000 stores in Asia and a flagship in London. A leading brand in down jacket sales in China for 26 consecutive years, the brand has become a favorite across 72 countries, including the United States, France and Italy. A trailblazer in down jackets, Bosideng has led “three revolutions” in the industry. A favorite brand of down jackets across 72 countries including the United States, France and Italy worn by over 200 million people around the globe.
Project overview
| Client | Bosideng |
|---|---|
| Category | Sportswear Retail |
| Where | Worldwide Concept |
| What | Bosideng Flagship Stores |
| When | 2020 |
| Surface | - |
| Status | Competition, 2nd prize |
Activities carried out by CSA
- Development of competition project