Dazzle China Stores
Shanghai, China
The Dazzle store in Kerry Center was the first to be designed with the brand’s new image. Soft architectural shells recalling flower petals welcome visitors and guide them through the collections. A wooden herringbone floor and marmorino walls evoke the intimate feel of a domestic interior, enriched by marble elements that act like paintings, creating accents behind the products. This design has since been adopted for all the brand’s points of sale in China.
DAZZLE Fashion Co., Ltd., is a multi-brand fashion group. Since it was founded, the company has established four well-known clothing brands, namely “ DAZZLE “, “ DIAMOND DAZZLE “, “ d’zzit “ and “ RAZZLE “ , focusing on the mid-to-high-end brand positioning, forming a deep interpretation of the fashion field. DAZZLE Fashion is committed to providing high-quality products to people who love fashion and pursue quality, helping people to enhance their sense of self-worth.
Project overview
| Client | Dazzle |
|---|---|
| Category | Premium Retail |
| Where | Shanghai, China |
| What | Shanghai Jingang Kerry Center |
| When | 2013 | 2015 |
| Surface | - |
| Status | Completed |
Activities carried out by CSA
- Concept Design
- Design Development
- Artistic Direction