Dr. Vranjes Madinat al-Kuwait Flagship Store
The Avenues shopping mall – Kuwait City - Kuwait
The luxury store of the world’s leading luxury home fragrance brand Dr. Vranjes in the high end shopping Mall The Avanues in Kuwait City, expresses the Italian DNA of the brand. The design evokes the routes of the brand, founded in Florence in 1983, recalling shapes and using materials that talk about the Italian Renaissance in a contemporary way. The product is celebrated like in a museum, highlighted by precious stone displays with a dedicated light that makes the bottles and the liquid shine. The facade suggests the preciousness of the product as well, recalling the facades of the Paris jewellery shops in Place Vendome.
Dr. Vranjes Firenze, is the world’s leading luxury home fragrance brand. Founded in 1983 in Florence, Italy, the brand has become known globally for its unique quality and range of in-house developed scents available in own-brand stores, luxury department stores and home and perfumery stores in over 70 countries around the world. Dr. Vranjes Firenze is part of Bluegem Capital Partners portfolio, a specialist consumer-focused private equity firm that partners with management teams and founders to accelerate growth of strong and resilient consumer brands.
Project overview
| Client | BlueGem Capital Partners |
|---|---|
| Category | Luxury Perfumery Retail |
| Where | The Avenues shopping mall – Kuwait City - Kuwait |
| What | Flagship Stores Design Middle East |
| When | 2018 | 2020 |
| Surface | - |
| Status | Completed |
Activities carried out by CSA
- Concept design
- Project
- Store design development
- Artistic direction
Credits
Courtesy of Dr. Vranjes