FURLA Milano Concept
Milan, Italy
The new Furla store concept has been applied to the Milan flagship store on Corso Vittorio Emanuele II. The concept aims to give the brand an elegant image without losing the touch of playfulness that characterises it.
The store plays with the contrast between the clean geometry of the architectural box and the soft shapes of the wall displays, and between simple, raw materials such as the concrete floor and precious elements such as the marble staircase. Playful patterns have been used to highlight special spots. The double-height room with its preserved historic decorations has become the striking entrance to the two-storey store, enhanced by a contemporary sculpture made of light.
Furla is an Italian luxury brand that defined the leather goods category since 1927. The brand is dedicated to creating luxury-standard accessories which are for a broad audience of consumers, both women and men. Furla stands for quality, creativity, and an optimistic yet confident personality. The company has expanded beyond its core business of high-quality leather bags adding shoes, small leather goods, eyewear, watches, scarves, fragrances, and jewels to allow everyone to experience its Italian style.
Project overview
| Client | Furla SPA |
|---|---|
| Category | Luxury Retail |
| Where | Milan, Italy |
| What | Vittorio Emanuele Flagship Store |
| When | 2018 |
| Surface | - |
| Status | Competition, 1st prize |
Activities carried out by CSA
- Development of competition project