CRISTOFORI SANTI ARCHITETTI INTERIOR DESIGN & SPACE PLANNING

Stroili Flagship Store, Torino

Torino, Italy

For the Torino Stroll store, the brand image had to be adapted to a historic building in the city centre. The double-height façade was designed to respect the existing architecture while conveying the brand's identity. The result is a refined jewelry store that lives up to the importance of its setting.

Set up as a family business in 1996, Stroili has grown into a chain with hundreds of Italian-made jewellery shops in Italy and abroad. The company has more than 400 single-brand shops in Italy, over 1000 dealers in the indirect channel and an international presence in 27 countries. Stroili proposes more than 10 collections per season and new items in the windows of its affiliated shops, based on fashion trends, representing a real point of reference in the mass market for jewellery. The company has a headquarter in Milan and one in Udine. The group headquarter is settled in Paris.

Project overview

Client Stroili
Category Jewelry Retail
Where Torino, Italy
What Stroili Flagship Store
When 2019
Surface -
Status Completed

Activities carried out by CSA

  • Concept Design
  • Design Development
  • Artistic Direction

Credits

ELECTRICAL PROJECT Giacomo Patroni
MEP DESIGN Flavio Pianeti & Giacomo Patroni
RENDERINGS Alessandro Cossovich
PHOTOGRAPHY Courtesy of Stroili
Project Team

Giuseppe Romano