Stroili Worldwide Stores Development
Italy, China, Russia, UAE
The Stroili store design has evolved over the past 15 years in step with market trends, moving from a traditional jewellery image to the light, youthful look of today.
CSA has accompanied this transition throughout, following the roll-out of more than 300 stores, mostly in Italy but also in China, Russia and the UAE.
The current Stroili store is a bright environment, with neutral tones on the walls and an accent of pink on the freestanding elements. The furniture is designed to maximise display capacity and showcase the product, while meeting the necessary security requirements.
Set up as a family business in 1996, Stroili has grown into a chain with hundreds of Italian-made jewellery shops in Italy and abroad. The company has more than 400 single-brand shops in Italy, over 1000 dealers in the indirect channel and an international presence in 27 countries.
Stroili proposes more than 10 collections per season and new items in the windows of its affiliated shops, based on fashion trends, representing a real point of reference in the mass market for jewellery.
The company has a headquarter in Milan and one in Udine. The group headquarter is settled in Paris.
Project overview
| Client | Stroili Oro S.P.A. |
|---|---|
| Category | Retail |
| Where | Italy, China, Russia, UAE |
| What | Stroili Store Concept and roll-out |
| When | 2010 | ongoing |
| Surface | - |
| Status | Ongoing |
Activities carried out by CSA
- Site survey
- Feasibility study
- Schematic design
- Building permits
- Detailed design
- Project management
- Construction assistance
- Final inspection
- Assistance to the handover
Credits
Giuseppe Romano, Giulia Lo Faro, Jacopo Camboni, Tamara Aeri, Raffaella Cristofori, Nicolò Farina, Cecilia Raneri, Silvia Russo